The need for a strong, scalable and nimble business continuity plan is clearly evident today. Situations arise where last-minute cancellations have a drastic impact on businesses. But there is an alternative to cancellation: Innovative companies are leveraging video in their business continuity plans for both external and internal communications. This not only accommodates consumers’ immediate needs, it also fosters brand loyalty and builds new virtual communities as a result.

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Original Article Source Credits:  Business 2 Community , https://www.business2community.com/

Article Written By:  Sara Larsen

Original Article Posted on:  March 13, 2020

Link to Original Article:  https://www.business2community.com/video-marketing/why-your-business-continuity-plan-needs-video-02291867